Case Study: How van sales helped a consumer goods company reach remote and rural customers

Client  

Kwality -The Saudi Ice Cream Factory

Partner

Pioneers IT

Products and Services

Dynamics 365  Finance and operations

[Finance, Trade & Logistics, Transportation, Asset, Master Planning, Production, Retail, Payroll, Van-Sale  ]

Industry

Trading, Distribution,

Retail & Manufacturing

Number of Branches  

21

Vans

180

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Introduction

The Saudi Ice Cream Factory company was founded in 1980 and is located in Jeddah.

The company is among the leaders in the field of ice cream manufacturing, and since then the journey of pleasure has continued to draw a smile on the faces of our customers and to be the first choice for all family and friends.

Kwality is the building block of the Saudi Ice Cream Factory and was the first brand established, and later in 2013 the two brands “Fregento and Frioly ” were created with the aim of promoting and diversifying.

After that, the number of branches was expanded to include more than 21 branches throughout the kingdom.

A consumer goods company was facing challenges in reaching customers in remote and rural areas. The traditional distribution channels were not enough to reach these areas.

The company decided to implement a van sales strategy to reach customers in remote areas.

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Challenges

Kwality Company was struggling with several challenges related to their financial and operational management, including:

• Limited visibility into business performance: The company had limited visibility into their business performance, making it challenging to make informed decisions.
• Manual and time-consuming processes: Kwality Company’s financial and operational management processes were mostly manual, time-consuming, and prone to errors.
• Inefficient supply chain management: The company’s supply chain management was inefficient, resulting in delays, stockouts, and increased costs.

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Solutions

Pioneers IT Company, a leading provider of Microsoft Dynamics solutions, recommended the implementation of Microsoft Dynamics for Finance and Operations to address the challenges faced by Kwality Company.

The solution provided the following key features:

• Advanced financial management: Microsoft Dynamics for Finance and Operations provided Kwality Company with advanced financial management capabilities, including budgeting, forecasting, and real-time financial reporting.
• Streamlined supply chain management: The solution enabled Kwality Company to manage their supply chain more efficiently, including inventory management, procurement, and logistics.
• Improved retail operations: Microsoft Dynamics for Finance and Operations provided Kwality Company with advanced retail operations management capabilities, enabling them to manage their retail stores, sales, and customer service more efficiently.

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Result

With the implementation of Microsoft Dynamics for Finance and Operations, Kwality Company was able to achieve the following outcomes:

• Improved business performance: Kwality Company gained better visibility into their business performance, enabling them to make informed decisions and improve their overall business performance.
• Streamlined financial and operational management: The solution streamlined Kwality Company’s financial and operational management processes, reducing manual efforts, and improving efficiency.
• Enhanced supply chain management: Kwality Company was able to optimize their supply chain management processes, resulting in reduced costs, improved inventory management, and fewer delays.

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Summary

Microsoft Dynamics for Finance and Operations played a crucial role in addressing the challenges faced by Kwality Company in managing their finances and operations effectively.

The solution provided advanced financial management, streamlined supply chain management, and improved retail operations management capabilities.

With the implementation of the solution, Kwality Company was able to achieve better business performance, reduced costs, and improved customer satisfaction.